Grace Lanni, Managing Director, RSE Consulting // As an bleeding adopter of the MS TabletPC operating system (2001) and an avid student of the mainstream shift to Tablets everywhere, I learned that no matter how sexy a device looked, how many applications it had, what the pricing was, what data connection services were available, or what external gadgets came along with it – the single most important factor is ‘how we people use the device in their daily work/play?’ The technical name for this is workflow.
Engineers get excited about their devices. I get excited when I see someone using the device as a solution – especially in a different way that previously imagined. When I saw a caregiver use a $3000 tablet as a tray to carry the medicine and water to the patient’s chair – I knew we had inserted our device properly into the homecare nurse’s workflow. I also knew we better ensure that we could keep the device clean and waterproof. It led to several product changes and cases and disinfection technologies – all which erupted out of true human interaction.
As shared by David Sable 3.23.13: But the road to true mobility is filled with landmines. If we keep thinking of mobility as proliferating connectivity to devices and apps instead of finding the human connections, the path from innovation to obsolescence is going to be quick, indeed, and we will have missed the true business opportunity…
I’d argue that mobile gives us a real opportunity today to make sense of the digital world in the physical world, to bridge the two. But mobility has to be about people, not about technology. That is how the technology will find its strength and power because it is rooted in something real, relevant and resonant.
David is spot on, and I welcome the opportunity to share this perspective with others. Once business owners see the power of human interaction with respect to their product innovation, employees and customer service, their motivation and measures of success will be forever changed for the better.
History’s lessons remind us to ‘follow the money’. Big money follows the humans who implement the tools, devices and services. Not the products. Products get to follow along for the ride. Those who understand this and can leverage the power of lots of humans (a.k.a. crowd) will undoubtedly fare well.