It’s interesting how ‘blanket’ certain pieces of advice appear to be – Take this article by Dr. Lois Frankel, for instance, Women: Why too many words may be hurting you: http://ow.ly/bilcl
I don’t think it’s a man/woman thing – or an astrological sign thing – or even a feng shui element thing … it is A LISTENING THING.
The classic mistake a new business person makes is trying to talk a client into buying or even a partner into selling. Ask the right questions, listen, and your audience will tell you exactly what they need. Sometimes they are not so sure – and a seasoned exec will suggest ideas.
Hmm, it sounds like you are trying to differentiate yourself from your competition? What do you think would make it easier for parents waiting in the pediatric office?
And – testing the solution and providing an ROI for your client will build trust with them while demonstrating you have their best interest in mind. Ask us how we can help with your sales process!