Whether you’ve been in business since ’99 like we have, or you’re a start-up, surveys are a fabulous tool to give you an understanding of your current customer base and your potential clients. Nothing will replace a good ‘ol phone call to your clients as this will give you the most opportunity to discover what’s important to them, and where they are headed next and how you might assist. If you are launching new products or services, ask clients how these products & services might apply to their business in the future and how they would modify it to suit their needs. Ask them who else might be interested in this new solution.
Our social media survey came back with these results:
Social Media Sites LinkedIn 92%
Google + 58%
Contact Preference email news 84%
Topic Preference startup 67%
How often 1/wk 38%
Looks like our email newsletter and topics are on the money.
If you’re a smart cookie, you’re probably asking, how do I email a survey to people I don’t know yet? There are a couple ways to get access to people you don’t know yet. 1) start a blog and fill it with 5-10 relevant articles about your company market and your product market. For instance, if you are launching a fabulous new car that runs on water, you could talk about the technology, other products that run on water, other alternative fuel cars, etc. Then make your next entry a Survey request. Tell people why you are doing the survey and what you are looking to get out of it. Then, spend some time developing the questions you want answered. This is the most difficult part – there’s a real science to this part of the survey. Then, post your SHORT blog out to the social networks that are already talking about alternative fuels. To boost participation, you can promise then 1) a copy of the results, 2) a cool whitepaper about the topic, 3) or a relevant prize – one survey respondent will be treated to a 2-day stay and tour at our new facility.
The second most common way to get people to fill out a survey is to create a great landing page, select relevant keywords for your space, and do a pay-per-click (PPC) campaign to get people to the pages. Each of these steps is very challenging for a 1st timer – we actually work with a PPC expert to ensure the highest probability of success for our clients. If you don’t get any takers to your page – it’s likely that your PPC ad needs tweaking. Google analytics will tell you that people are clicking through to your page and from where. If they get there and don’t do anything – perhaps the landing page artwork, message, or call to action needs to be modified.