Did you have grand plans for your business only to find out what you thought would happen just didn’t? Maybe you built an entire solution based upon one client’s specs, just to find out – only a small additional market was interested?
One thing I know about business is that it’s not about what the business owner wants, but what the client wants and what your partners and referral network is willing to promote. How do you avoid this potential pitfall?? Quite frankly, you can’t.
Here’s what I suggest you do immediately – give yourself a break. You can not know everything about everything all the time – and if you are trying new things – the odds are in the favor of an occassional failure. I won’t bore you with a list of Edison, Colonel Sanders and others who failed a bunch before they landed on their perfect solution. Life simply moves too fast to always get it right.
What you can do is take on a proper attitude. Accept that you will have to continually learn new things from your customers and industry mavens. You will need to consider how you might apply these ideas to your business and further – carve out time for you and your team members to innovate. Not just create a new little addon that might be helpful, but to continually observe your competetitors and other constituents in your space to carve out potential innovation spikes for you and your team. Reach out into other markets and tune their ideas for your business.
For instance – I am continually amazed at Old Spice as a brand. It just won’t die. Recently, I was forwarded a link to a Terry Crews online Game that was created to tie the Terry Crews commercials with the young, social crowd. Not sure if it’s gone viral, but I will say that the group that shared it with me has ‘favorited’ this silly musical game and is sharing it … a lot. Gamification is what this is called – pretty cool, wouldn’t you say? Now what does this game have to do with Old Spice? ABSOLUTELY NOTHING – other than the people they want to put on this tincture like games. So… they are putting their product and their personality under a faucet that their target customers are drinking from. Brilliant.
So if you took the Old Spice Terry Crews marketing effort as a science project – you would see quite an interesting blend of traditional, social, and creative marketing. Of course, they have a gazillion dollar budget, an army of people, and probably a swanky marketing firm thinking all this up. What I’m here to say is that you can create a model for your business on a scale that fits your business that will allow you to a) drive some revenue b) expand your brand and c) have some fun. Which, by the way, if you aren’t having any fun – why bother?